Benefits of Magento 2 PWA

A few years back, eCommerce businesses focused on mobile experiences less than they do today. As time moved ahead, technology advanced as well as the browsing experience.

Moreover, when you have recently migrated to Magento 2 and do not have a mobile version, the question which might be concerning you is:

  • How to optimize your website for mobiles?

The answer is Progressive Web Apps (PWAs).

PWAs have made their mark because of their engaging user experience and responsive design. PWA benefits for Magento 2 extensions include easy development, seamless user experience, low cost, and faster procedure.

However, the benefits are not limited to that. So, let us discuss all the major pros in detail.

Top 5 advantages of Magento 2 PWA

  1. Dynamic and responsive website experience

The major benefit of the Magento PWA extension is the dynamic user interface, making it a valuable asset for online businesses.

It aids businesses in nurturing healthy relationships with website visitors and encourages them to convert into customers.

  1. Boost organic traffic and capture new sales

More than half of the search queries come from mobile gadgets. Hence, Google now prioritizes mobile-first websites and ranks them on the SERP. 

Hence, the chances to amplify website traffic increase with Magento 2 PWA Extension. It can improve website rankings, allow pages to load faster, use up less device memory, and consume little network data.

  1. App-like functionality

Even if the domain of websites is a browser, Magento PWA goes beyond that. It looks and feels like a native application and can be used on any mobile device type. 

Hence, Magento PWA becomes superior to hybrid apps. Moreover, developers need not find workarounds to get over some restrictions on certain mobiles.

  1. It is inexpensive

Magento PWA extensions are one of the cheapest ways to increase conversions. Here, you invest in a solo application that functions perfectly for desktops as well as mobiles. 

PWA’s cost is much less than investing in various native applications. Moreover, Magento PWA Studios users can access the same features at their fingertips.

So, the initial investment in PWA extension will pay off as soon as companies get the storefront and functions in a single place.

  1. Built-in SEO functionalities

SEO is critical because it will make your website visible on SERP. So, you need to create robust SEO strategies and implement them.

However, with Magento 2 PWA Extension, you can benefit from built-in SEO capabilities and make your life simpler. Moreover, search engines have revamped their algorithm to crawl PWA websites similarly to traditional sites.

So, all you have to do is ensure that you have created strong strategies and make your Magento PWA indexable. Additionally, a well-built sitemap will also magnify your SEO efforts.

In Conclusion

If you wish to see some concrete and real progress in your business, Magento 2 PWA Extension is the best thing to invest in. PWA storefront allows you to build a web page and app simultaneously with low costs.

Hence, big brands like Uber, Forbes, and Twitter use PWAs because they offer numerous benefits.
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