7 Reasons To Make Your Ecommerce Website PWA


 Do you wonder how renowned eCommerce brands have taken over mobile shopping in the past few years?

It is through Progressive Web App (PWA). 

You might be wondering if PWA is yet another buzzword. Do PWAs serve what they are really famed for? 

Yes, they do. 


PWA is a ground-breaking technology representing the next-gen mobile-driven eCommerce experience. It is a web app that uses manifests, service workers, and other web features in union with progressive enhancement. It provides visitors with an experience similar to native apps.

Why should you make your eCommerce website PWA?

  1. You do not need to download PWA to use it

In traditional applications, you need to download an app and then be able to access it. On the contrary, PWA removes the obligation of downloading an application.


Customers can open and browse the website through any search engine without accessing transitional sources like the app store.

  1. Offline functionality through service workers

A service worker runs in the background, pulls cache material, and pushes notifications. Moreover, it saves fresh content in the browser cache and integrates local changes to the server.


So, if your visitors are offline because of poor internet connection, progressive web applications will offer them basic navigation in the meantime.

  1. Offer app-like experience on every device and browser

PWAs offer a similar experience as native applications.

  • They have a mobile-friendly interface

  • Allow visitors to add an eCommerce website to their home screen and get push notifications

  • Visitors can install PWA in a single click without leaving their sales funnel, unlike traditional apps that need three steps

  1. It is easy to share and discover

PWA eCommerce websites are crawled and indexed by search engines, unlike native apps. Hence, the exposure to online customers increases, leading to greater discoverability. 


Moreover, it offers a great user experience taking discoverability one step further, and aids in converting visitors into customers.


Sharing PWAs is also easy through a unique URL. So, you can use Magento 2 extensions to support PWA compatibility.

  1. Make checkouts faster

PWA offers technical capabilities just like any other native application, which makes purchasing a seamless experience. Also, you can add features like using stored user data to remove manual data typing and one-click checkout.


Hence, the checkout process will be shortened.

  1. Boost your SEO rankings

In 2018 Google announced mobile-first indexing. Moreover, PWA is mobile-friendly, and it benefits your website rank. 


A greater mobile experience will organically bring in customers, signaling search engines that your website is worth ranking. As PWA is a website, all of its ages are indexed, further allowing search engines to discover your eCommerce website.

  1. It is cost effective

Developing separate app versions for iOS and Android can be expensive. However, Magento 2 development combined with PWA extension will cost you less and also pay off well. Also, you will get similar functionalities as native apps.

Conclusion

Overall, PWAs are highly effective, especially for small businesses that do not wish to invest in native applications. Moreover, PWA surpasses the benefits of native eCommerce applications.
Location: United States

Comments

  1. W3era Web Technology Pvt Ltd28 February 2023 at 23:25

    Excellent article ! The author effectively explains how an online store can help businesses reach a wider audience, increase sales, and improve customer engagement. The article also emphasizes the importance of providing a seamless user experience, secure payment options, and mobile responsiveness. You can also hire best online marketing services to help your business grow.

    ReplyDelete

Post a Comment

Popular posts from this blog

Benefits of Magento 2 PWA

Image
A few years back, eCommerce businesses focused on mobile experiences less than they do today. As time moved ahead, technology advanced as well as the browsing experience. Moreover, when you have recently migrated to Magento 2 and do not have a mobile version, the question which might be concerning you is: How to optimize your website for mobiles? The answer is Progressive Web Apps (PWAs). PWAs have made their mark because of their engaging user experience and responsive design. PWA benefits for Magento 2 extensions include easy development, seamless user experience, low cost, and faster procedure. However, the benefits are not limited to that. So, let us discuss all the major pros in detail. Top 5 advantages of Magento 2 PWA Dynamic and responsive website experience The major benefit of the Magento PWA extension is the dynamic user interface, making it a valuable asset for online businesses. It aids businesses in nurturing healthy relationships with website visitors and encourages the
Read more

Find all in one marketplace solution in Magento 2 Marketplace Extension

Image
The Magento Marketplace extension helps convert your normal Magento store into a multi-seller eCommerce platform like Amazon, Alibaba, eBay, etc. With the help of the extension, the store's functionality can increase greatly. Thus, the Marketplace extension is one of the best  Magento 2 extensions . Vendors will be able to join up, build a seller storefront, examine the dashboard, add different sorts of items, handle orders, and produce invoices, shipments, and credit memos using the marketplace capabilities. When you convert your store into a marketplace, then it is also beneficial for the customers. The customers can give reviews and ratings to the vendors, view the seller’s profile, send them inquiries, and see the product collection of the seller. Various merchants can sell their items and administrations in a web-based commercial center. A commercial center stage gathers things from an assortment of shippers to provide consumers with a diverse range and availability, which mig
Read more